But she’s the first person to make it a phenomenon,” says Schofield. “It’s not like she’s the first person to ever do this. Over her 15-plus-year career, Swift has formed a fiercely loyal community that is only growing thanks to the symbiotic relationship between the Eras Tour and the re-recordings (not to mention the Easter eggs and deep well of lore surrounding Swift and her music).Īs new fans attend the tour (or watch a livestream on TikTok), they discover Swift’s older albums when those albums are re-released, a new generation of fans get to experience the era for the first time, in real time. Other artists have re-recorded their music for similar reasons to Swift, to far less impact, at least in terms of sales and cultural acclaim. The synergy is working so well, she recently joined the ranks of billionaires, according to Bloomberg. Between the re-recordings, her record-shattering Eras Tour, and her consistent ability to put out new music, Swift has created her own musical ecosystem, with each component helping to propel the success of the others.

What began as Swift’s “worst case scenario” has turned into a more artistically and commercially fruitful endeavor than anyone could have imagined when she announced her intentions back in 2020.

She says her musical catalogue was sold twice, despite actively trying to buy it herself (some of the parties involved dispute that characterization) the pop star has framed the project as a way to retake ownership of her art and musical legacy. Swift has been releasing new versions of her first six albums after losing the rights to her master recordings. “It has been a career-defining endeavor.”

Come Back.“I imagine it has been beyond what she or anyone could have expected,” says Kelcie Schofield, a 2023 graduate from the University of Virginia’s Darden School of Business who wrote a case study on the sale of Swift’s masters that kickstarted the entire Taylor’s Version re-recording process.Everything Has Changed (Taylor's Version).Sad Beautiful Tragic (Taylor's Version).We Are Never Ever Getting Back Together (Taylor's Version).I Knew You Were Trouble (Taylor's Version).

Red (Taylor's Version) received numerous accolades, including a Billboard Music Award, two American Music Awards, and three Grammy Award nominations. Gary Lightbody and Ed Sheeran returned to provide guest vocals, with Phoebe Bridgers and Chris Stapleton as new additions.Ģ8 of its tracks charted on the US Billboard Hot 100, garnering the record for the most single-week new entries by an artist 'All Too Well (10 Minute Version)' debuted atop the chart, becoming Swift's eighth number-one on the Hot 100 and the longest chart-topper of all time. Swift and Christopher Rowe produced the album with a majority of the original producers , with new inputs from Aaron Dessner and Jack Antonoff amongst others. This version of the album features a re-recording of Swift's fourth studio album, Red(2012), as a part of Swift's countermeasure against the purchase of the masters of her back catalogue. The American Grammy-winner singer-songwriter originally released her second re-recorded album on November 12, 2021, via Republic Records. This is an EU vinyl LP pressing of Red (Taylor's Version) by Taylor Swift.

Taylor swift red album vinyl